Department of Applied Physics and Materials Science - Applied Physics

How an Idea Becomes a Business

March 29, 2011

Students in Ken Pickar's course Entrepreneurial Development (E 102) have the opportunity to identify a technology currently under study at Caltech and develop a business plan for it. The ideas used by the students this year included a solid-state memory technology developed by Jehoshua (Shuki) Bruck, Gordon and Betty Moore Professor of Computation and Neural Systems and Electrical Engineering. In this business plan the students proposed targeting Netflix and other high-volume streaming content providers. Another team pinpointed a new market for the vertical wind turbines of John O. Dabiri, Professor of Aeronautics and Bioengineering. A third team pitched a noninvasive method for breaking up arterial plaques using the concentrated-acoustic-pulse technology developed by Chiara Daraio, Professor of Aeronautics and Applied Physics. [Caltech Feature]

Tags: APhMS EE research highlights Chiara Daraio GALCIT Jehoshua Bruck John Dabiri Ken Pickar